Mainstream business & marketing magazine
4Ps Business & Marketing is India's leading marketing and business magazine. Marketing experts like Jack Trout, Al Ries, strategy legends like Jack Welch, and cult entrepreneurs like Richard Branson have been some of stalwarts featured in the magazine in the past. Annual research reports of 4Ps B&M (e.g. The Annual Consumer Compendium; India's Most Valuable Brands etc) are benchmarks in India and are referred to globally in peer reviewed literature.
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