SEMINARS

IIPM,THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT

SEMINARS


Mr. Harkamal Singh	Mr. L Surendra at the semiar	Mr Nanda Kishore	The panel fields questions at the Unconventional Marketing seminar

Marketing As Unusual

Standing out in the clutter that the marketing world is today remains an elsuive target for most brands. But there are some who have shown exemplary application in using 'Unconventional Marketing' methods to create a niche for themselves. These are the brands that were under scrutiny as IIPM International, Bangalore's seminar series - 'Endeavour 2008' kicked off for the year 2008-09 with a conclave on 'Unconventional Marketing'. The underlying theme discussed by the panel comprising of Mr. Rahul Balyan (the cluster business head - Kerala and Karnataka for Radio Mirchi), Mr. L Surendra (CEO, SSB Industries Ltd), Mr. Nanda Kishore M P (Creative Consultant, Azim Premji Foundation) and Mr. Harkamal Singh (Marketing Consultant) was how marketing creates customers but 'unconventional' marketing creates millions of them! Mr Balyan started proceedings sharing three approaches he felt helped cut through in the clutter. 'Tapping into consumers' passions' was one, 'Sponsored Culture' (making the brand or marketing platform an integral part of the customer's life like the IPL did) was another and 'leveraging PR' (the way Apple does with the buzz that surrounds Steve Jobs's keynote address every year) was the final approach he discussed. Rahul's interaction was enriched with his own experiences at Radio Mirchi and his earlier stint at Asian Paints. Mr. Nanda Kishore presented his own refreshing insight on things relating Jay Conrad Levinson's 'Guerilla Marketing' concept to how one can be different when it comes to tapping the attention of consumers. Mr. L Surendra who followed next backed up the same with more examples and even 'demonstrated' how to be unconventional. He deliberately wore his tie backwards and that grabbed the audience's attention! His take on it? If you aren't radically different, you won't be noticed and hence, risk is an integral part of doing things the 'unconventional' way. He also drew parallels between 'unconventional' and 'innovative' marketing. Finally, it was Harkamal Singh who signed off with a personal account of the different things Ranbaxy, where he has spent 25 years in the marketing division, did while marketing pharmaceuticals. The final message was simple to the students - 'Do think 'out of the box' but keep your feet on the ground and first understand what the 'box' is i.e. know your basics'. That's the convention of 'unconventional marketing', a term which Mr. Balyan called an oxymoron. Oxymoron or not, 200 IIPM Bangalore students, did realize one thing clearly - 'Unconventional' is no longer just a choice, it's the need of the hour.


Mr. Harish Bijoor		Mr. Ramanujam Sridhar

THE INDIAN BRANDSCAPE: Brand India and Indian Brands
Date: 28th June 2008
part of the IIPM Bangalore Fifth Anniversary Celebrations ‘Shine A Light Knowledge Series’
Mr. HARISH BIJOOR, Brand Expert and CEO, Harish Bijoor Consults Inc.
Mr. RAMANUJAM SRIDHAR, CEO, BrandComm

In a recent survey of the top 1000 brands in Asia, not a single Indian origin brand made it to the top 100. But India is a land where brands (Indian and non Indian) thrive. One of the nation's leading economic dailies put a Finnish mobile phone maker at the top of India's most trusted brands list and then there are iconic homegrown brands like Amul and LIC of India. This was the paradox that was discussed by two of the country's foremost brand experts—Harish Bijoor and Sridhar Ramanujam at a seminar titled 'The Indian Brandscape' organized on 28th June 2008 by the International Institute of Planning and Management (IIPM), Bangalore. The event marked the kicking off of the 'Shine A Light' knowledge series of seminars to celebrate the fifth anniversary of IIPM Bangalore where the first batch joined in 2003. Mr. Bijoor, a brand domain specialist and expert who is the CEO of Harish Bijoor Consults Inc., a boutique consulting outfit, was his irreverent self as he took the 250 odd students of IIPM through some insights on branding and fielded their questions. After starting with the comment that he considered the concept of brand to be a ‘thought’ that manifests itself as advertising, symbols and culture Mr. Bijoor focused on advertising. He traced the evolution of how Indian men have been depicted in advertising in the country over the years. He took a tongue in cheek look at how the dhoti clad farmer of the 1950s morphed into the celebrity wearing bright clothes in the ‘exciting eighties’ and to the ‘metrosexual’ man of today. Peppered with a lot of energy that connects him so well to the new generation, Mr. Bijoor demonstrated how this transformation of the Indian man from ‘macho man’ to ‘mocha man’ forms a key part of brand positioning strategy in the country today. Mr. Sridhar, the CEO of BrandComm then took the stage and spoke about the unique insights he has on the branding world in India and the research that shaped his book 'One Land, One Billion Minds'. There are strong brands in India, the panel agreed, but they also stressed on the need for developing world class indigenous brands which can top the ranking charts. Mr. Sridhar talked about the basics one needs to focus on—everyone ought to think of the non-obvious and cheaper ways to deal with strategy and think regional in a country which is not a single market but at least 10 markets co-existing. His talk was injected with lot of audio visual inputs in the form of legendary ads—Indian and international that underscored the simple and time tested branding philosophy, ‘being different’. He closed his session talking about some of the brands he has worked with and how they have built credibility and a reputation in the market through an integrated approach that includes marketing, advertising and public relations. So whether it is Big Bazaar with its ‘Sabse Sasta Din’ or Mind Tree with a chip that was affixed on the bindi of a model for the launch, breaking the clutter requires breakout strategies.


Mr B K Satyanarayanan along with members	Mr B K Satyanarayanan stressing on the importance of laughther	Students dancing to beat the stress	Students laughing their stress out

Laugh The Stress Out Seminar
Date : 21st June 2008
Speakers : Mr. B.K.Satyanarayanan - Founder Laughter Club International, Bangalore
Mr. Raghunath Rao - Chairman Nityaswaminanda Educational Trust
Mr. Sadashiv Reddy - Chairman, RJS Institute

Laughter is the shortest distance between two people. What soap is to body, laughter is to souls. Laughter is the booting system of the mind, healing system of the soul and lighting system of the face and most importantly it comes absolutely free. They say that laughter is the best medicine.
The students of the Spring Summer had an interaction with Mr. B.K.Satyanarayanan, founder of Laughter Club International, Bangalore. The session promised to be a perfect weekend entertainment. Mr. Satyanarayanan started the session by saying "I am 84 years young" and that set the tone of the entire session. He began his speech by saying the importance of laughter and how it helps in destressing individuals. He then gave the students a brief idea about Laughter Club International and how they have grown over the years. He made the students dance to the tune of "Mauja Mauja", the song from the Bollywood Block Buster "Jab We Met" and not only showed the students but also made them follow him, the various types of laughter, like the coffee laughter, the welcome laughter, the cricket laughter, the confidence laughter, the appreciation laughter, the bow and arrow laughter, etc etc. All the members, who accompanied Mr. Satyanarayanan, came on stage to share with the students the various forms of laughter. Then Mr. Raghunath Rao and Mr. Sadashiv Reddy shared their experiences with the students and they even shared some jokes with them. The laughter club international seminar concluded with their anthem called "HO HO HA HA HA !!!!!"

Overall it was a great experience for the students as it served as the perfect weekend stress buster for them and they came out of the auditorium with red faces, watery eyes and cramping stomachs.


Chippy Gangjee		Maheen Dhanda of equations raises some concerns

World Environment Day @ IIPM Bangalore
Date: 5th June’08

June 5 is celebrated by the United Nations Environment Programme (UNEP) as World Environment Day and 2008's theme was 'Kicking the Carbon Habit'. As part of the events that marked the day, IIPM International, Bangalore organized 'Melting Ice—The Impact of Climate Change'- an event that showcased how the young generation of today can set right the mistakes of an earlier generation.

Ms. Maheen Dhanda from Equations, an NGO that studies issues relating to the effect of the tourism industry on the environment and Chippy Gangjee, noted theater personality, trainer and an avid environmental campaigner were the keynote speakers for the seminar. While Maheen presented the overlapping aspects of climate change and global warming and how increasing tourism across the world is accentuating it, Mr. Gangjee addressed the need for immediate action and how to get started. Hotels waste a lot of water (the average tourist in Grenada, for example, uses 5 times the amount of water an average citizen uses), airlines contribute to the pollution and more people generally mean trouble for sensitive areas like virgin beaches and mangrove forests. That presents the predicament for the tourism industry and they are trying both market as well as technological mechanisms to tackle it. The students of the Post Graduate program at IIPM who were the audience listened in rapt attention to issues that will have a bearing on them in the not so distant future. And by the time Chippy Gangjee hit the stage they were itching to take action. Mr. Gangjee's powerful speech shook any ennui that the students might have possessed and many of them passionately put forward ideas and solutions to tackle the problem. 'Don't use refrigerators' said one, 'Plant trees' hollered another and one student even came up with an idea for an alternative refrigeration system that doesn't use harmful Chlorofluorocarbon (CFC) gases. Mr. Gangjee gave some suggestions of his own, but then his main message was that they should adhere to the famous ad tagline 'Just Do It'.

“Indian Financial System-A Brief Overview”

The economic development of a nation is reflected by the progress of the various economic units, broadly classified into corporate sector, government and household sector. While performing their activities these units will be placed in a surplus/deficit/balanced budgetary situations.
There are areas or people with surplus funds and there are those with a deficit. A financial system or financial sector functions as an intermediary and facilitates the flow of funds from the areas of surplus to the areas of deficit. A Financial System is a composition of various institutions, markets, regulations and laws, practices, money manager, analysts, transactions and claims and liabilities. The word "system", in the term "financial system", implies a set of complex and closely connected or interlined institutions, agents, practices, markets, transactions, claims, and liabilities in the economy. The financial system is concerned about money, credit and finance-the three terms are intimately related yet are somewhat different from each other. Indian financial system consists of financial market, financial instruments and financial intermediation.

A Seminar was organized for the Spring Summer 2007/09 students regarding the overview of the Indian Financial System. The Seminar started by a brief introduction about the Indian Financial System as well as the evolution of the System and the present scenario. Followed by the future prospects. Mr. Ramachandran interacted brilliantly with the students about the subject and helped the students to grab the concept. And Ms. Tejshree Kapoor , being a visiting faculty at IIPM, for the same subject, spoke very fluently. Overall it was a great learning experience for the students.

"BULLS AND BEARS-The Market Mantra"
Speakers: Prof. Ashok Anand: Director Sidvin School of Business
Prof. Laksmi Rangarajan , Doctrate in Economics and Academician

The Seminar started with a wonderful Question "Why Bulls and Bears and not Cats and Dogs?" A question that made the students think. This set up the tempo nicely. The students never expected a question like this in the very beginning of the seminar. The answer was structured nicely. The BULL is a person who believes that the Market prices, especially of stocks will increase and thus always speculates an increase, now since a BULL attacks its target by putting its head down and then attacks upwards, this terminology emerged. Similarly a BEAR is a person who always believe that the market prices, especially the stock, will decrease and since a bear always attacks downwards, this terminology emerged.
The first speaker was Ms. Lakshmi Rangarajan, doctrate in Economics and an Academician. She spoke about the Debt Markets in India, sharing insights from her Thesis on the same. She explained the basics about debt markets in India, its present scenarion as well as the future projections. She also explained about the Yield Curve and about Corporate bonds.

The second speaker was Prof. Ashok Anand, Director, Sidvin School of Business. He started with defining the basic terminologies used in the stock exchange , like, A Bull, A Bear, Auction, Pay in , Payout, Sensex, Nifty, etc,etc. His speech was extremely informative and very interactive. He rounded off nicely by giving his mantra to the students about how to become rich, the mantra was a very simple one "Save and Invest".


Dr. Pooja interacting with students	Mr. Amar Ingavale speaking about Stress	Stress Management

SEMINAR ON STRESS MANAGEMENT - "BEAT THE STRESS"
DATE : 23rd February 08
BATCH - FW0709 and UGP 0710

Most folks are about as happy as they make up their minds to be. If you can imagine it, you can achieve it. If you can dream it, you can become it. Nothing Attracts Success Like Success. We must have faith in ourselves and what we can accomplish.
Then we can pass on this feeling of empowerment, enriching our lives and the lives of others as well. There is no end. There is no beginning. There is only the infinite passion of life.Know the true value of time; snatch, seize, and enjoy every moment of it.
In today's world of ever increasing competition, stress seems to be the major infection that we all are suffering from. Right from the time when we are born till the time we die, we suffer for stress and as stress increases a point comes when our performance level decreases. One has to be fit all the time to win this rat race and thus the saying goes "Survival of the fittest".

On 23rd of February, 2008, Mr. Amar Ingavale , Clinical Psychologist, Manipal Cure and Care and Dr. Pooja, MBBS, Manipal Cure and Care, interacted with the students of the Fall Winter 2007/09 batch and the UGP 2007/10 batch. They explained in details about the various reasons, why stress develops, the symptons associated with stress and how to overcome it to be fit. They explained with the help of a lot of live examples, which fascinated the students. The students were absolutely thrilled after the seminar as they found out various ways of managing stress.


Ken Blanchard addressing the IIPm Students		Ken Blanchard

INDIA TIMES STRATEGY SUMMIT – KEN BLANCHARD

Under the Indiatimes Strategy Summit, with whom IIPM is associated as the academic partner, the world's leading trainer and motivational speaker, Ken Blanchard exclusively interacted with the students of the FW06/08 and SS06/08 batches from IIPM Bangalore on Tuesday, 31 January 2006.

Few people have impacted the day-to-day management of people and companies more than Ken Blanchard. A leading management expert whose impact as a speaker, trainer and consultant has been felt for over three decades.

Ken elaborated that for any organization today to survive in the long term, it is clear that it has to be customer driven, cost effective, fast and flexible and continually improving.

He is also discussed about his situational leadership model, which outlines 4 different leadership styles that can be adopted depending on the situation or task. The model applies to people in leadership or management positions as well as at home.

He said he has come to India for the first time in a public forum, to teach people, everything they’ve learned about outstanding leadership.

INDIA TIMES STRATEGY SUMMIT-PLAY FAIR ORGANIZATION
Date: 20th April 2007
Venue: Le Meridian

Managing to Have Fun at Work identifies a clear connection between good humor, good health and good business. People who have fun on the job are more productive, more creative and get along better with co-workers.

Through the presentation of research findings, practical examples and fun-filled audience interactions, the program irresistibly demonstrated how to use humor to create a motivated, quality-conscious work-team.

Students had the opportunity understood how to create an atmosphere of community spirit and celebration, increased productivity and a healthier work life.


Brian Tracy	Brian Tracy addressing IIPM	Students with Brian Tracy'

BRIAN TRACY

Under the Indiatimes Strategy Summit, with whom IIPM is associated as the academic partner, the world's leading trainer and motivational speaker, Brian Tracy exclusively interacted with the students of the FW06/08 and SS06/08 batches from IIPM Bangalore on Tuesday, 21 November 2006. In the 90 minute interaction he spoke on a range of issues starting from the secrets of success in ones career to how to go about choosing the perfect career for oneself. Drawing on his vast experience (over 40 years) and his expertise on the area of advising individuals and corporates through his highly succesful seminars, programs and books, he outlined the principles he deems necessary for achievement. He said that the one question he has been researching all these years has been simple 'What makes some people more successful than others?'. The answers he had got was what he shared with the students who had a brief round of Q&A as well at the end.
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year
He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of 40 books that have been translated into dozens of languages.

Seminars

The NEXUS Series
The SMART Series
The Calliber Series
The HARVEST Series by Deccan Herald
CAREER ORIENTATION - Beginning of Mentorship
The PULSE Series

The NEXUS Series
(Powered by E2)

Topic: The 21st century and our search for simultaneity

Presented By: Mr. Subroto Bagchi
Co founder and COO
Mindtree Consulting

Date: 18th January 2006

The Indian Institute of Planning and Management, Bangalore in association with the Economic Times club hosted Mr. Subroto Bagchi, the co founder and COO of Mindtree Consulting for the ET Knowledge Forum on 18th January 2006 at the IIPM Bangalore campus in Koramangala.

Mr. Bagchi delivered an interactive session on ‘The 21st century and our search for simultaneity’. He pointed out how simultaneity referred to as ‘zero latency in an organism’ and an evolved organization will mimic the activities of the organism.

The SMART Series
(Powered by 4P’s)

Topic: Competitive Marketing Strategies

Presented By:
Mr. Mohan Bhaktha
Asst. GM Int’l Banking Division
State bank of India

Mr. Anish Anand
Manager, Sales and Marketing, Corporate Marketing and Public Affair
3M India Ltd

Mr. Amit Gupta
Director
Quest Beyond Frontiers

Date: 2nd February 2006

4P’s, the marketing and advertising club of IIPM Bangalore conducted a forum on competitive marketing strategies as a part of Endeavour 2006 SMART seminar series. The aim of the seminar was to explore the ways in which marketing strategies are developed, implemented, evaluated and improvised in today’s business scenario. Students had an opportunity to interact and get inputs from Mr. Mohan Bhaktha, Asst. GM Int’l Banking Division, SBI; Mr. Anish Anand, Manager, Sales and Marketing, Corporate Marketing and Public Affairs, 3M India Ltd and Mr. Amit Gupta, Director, Quest Beyond Frontiers.

The Calliber Series
(Powered by CMC)

Topic: “Venetian Blinds” -Turning Great Strategies to Great Performance

Presented By:
Mr. Vishnu Murli
Senior Marketing Manager
Aztec

Mr. Bhaskar Reddy
HR Head
Tally Solutions

Mr. Sudhir Jaiswall
Head
Mind Flower Entertainment

Mr. Jure Biechonski
Creator
Transactional Hypo–analysis

Chief Guest: Mr.Bhaskar Roy
Senior GM
Marketing-Reva

Date: 7th March 2006

In today’s pragmatic corporate world blatantly some of the strategies are not in line with their planning and execution. Companies typically realize only about 50% of potential value of their strategies because of defects and break downs in planning and execution, and on the other side of the coin, planning and execution are accurate but the strategy may not have sufficient potential to rely upon. Along with this there are myriad reasons for the strategy to performance gap, eventually focus should be on bridging the gap. This seminar “Turning Great Strategies into Great Performances” was furnished to address these eminent issues.

The HARVEST Series by Deccan Herald
(Powered by 4P’s)

Topic: Marketing on the Global Stage

Presented By:
Mr. Lalith Sheth
Chairman and MD
Shree Raj Travels and Tours Limited

Mr. Warwick Brady
CEO
Air Deccan

Mr. Atul Phadnis
Chief Evangelist
Media e2e

Ms. Punitha Arumugam
Group CEO
Madison Media

Mr. G Shankar
MD
Lifestyle International (Pvt) Ltd

Mr. Girish Bapat
VP-Marketing
LG Electronics India Ltd.

Venue: Taj West End

Date: 4th February 2006

A Novel initiative from the 4ps club wherein the four brightest marketing students of each class (from the 05/07 batch) were nominated for the HARVEST, A marketing seminar organized by Deccan Herald. 4Ps sponsored the students for the day long event at The Taj West End on Saturday, 4th February 2006 beginning at 9 AM.

The initiative provided these students with a launch pad for widening their knowledge horizon by being exposed to the crème de la crème of the corporate world. The four students were selected based on their overall performances in marketing area subjects in the first trimester as well as their overall performances in the institute.

TOPIC: CAREER ORIENTATION - Beginning of Mentorship

Presented By:
Mr. Shivprakash
Director-International Business Development
Kasper Ltd.

Mr. V. Krishnan
Ex HR Head
MICO

DATE: 1st July 2006

Objective of this seminar was to

Orienting the students as what the corporate world is all about with respect to getting a job in the marketing
Brief them on what things an individual needs to follow being a fresher in the corporate world.

Prof. Shiv Prakash:

He spoke on learning & realizing one’s goals , how to keep oneself motivated to achieve these goals which included, how to detach oneself from others opinions on certain issues,
Not to let your past events derail you but make you stronger from what one has learnt.
He spoke on issues that would help a student to start focusing on what he/she would be looking at.
He also added on Time Management, stating the importance of time in each individual lives.

Prof. Krishnan:

He spoke on what it is that corporates look for in MBA freshers during interview.
What all students need to prepare on before the interview and how to carry themselves for the interview.

He gave a general view point on the way our students need to prepare themselves for placement i.e GD, Interviews and importantly the basic knowledge.

The PULSE Series
(Powered by FINEX)

Topic: “Re-Inventing Finance”-The financial Sector in the 21st century.

Presented By:
Dr. Prasanna Chandra
Director
Centre for Financial Management

Prof. K. Ashok Anand
Director
Sidvin Institute of Management

Mr. Bharan Kumar
Vice President- Operations Risk Management
ING Vysya Bank

Date: 6th June 2006

Finex—The Finance Club of IIPM hosted the latest seminar in the Endeavor 2006 series at IIPM Bangalore on 6th June 2006. Titled ‘Re Inventing Finance: The Indian Financial Sector in the 21st century’, the seminar delved into issues facing the financial sector in India today. The panel consisted of Dr. Prasanna Chandra (Director, Center for Financial Management), Prof. K Ashok Anand (Director, Sidvin Institute of Management) and Mr. Bharan Kumar (VP, Operations Risk Management, ING Vysya Bank) who discussed various aspects of the sector.

The event opened with a brief overview of the agenda by two members of the Finex club, Namrata Rao and Suhas S, who painted a broad brushstroke of the financial sector in India. The sector is the fastest growing in the economy zooming at about 15% a year and the boom in the stock markets, insurance and banking bear testimony to that. But they raised the question: Is the sector ready for the future?

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