Business Mela
Date: 5th November 2006
Venue: IIPM, Campus

The students of Indian Institute of Planning & Management, Mumbai organized a mega event aptly titled “Business Mela” at Fun Republic, Andheri. This event was part of the Ex-com project of the students of PGP 06-08/FW. The event was a group activity and involved the students to sell products and showcase their entrepreneurial skills. The event provided a perfect platform for the students to implement all the management theories studied by them. The offering included varied products, services and ideas such as Financial Advice, Mobile downloads, Apparel & Accessories, chocolates, Games, exotic juices, etc. The students were seen indulging in aggressive marketing and executing promotional campaigns prior to the event. The event commenced at 4.00 PM and lasted for 3 hrs with the students covering great margins, well over break-even. The buzz around the counters was eclectic and gave signs of the future marketers & the leaders of tomorrow….