PHILIP KOTLER

Topic: Create, Win And… Dominate the Market!

After the resounding success with Stephen Covey, IIPM’s Global Outreach Programme had the privilege of witnessing the world’s foremost marketing expert and the author of classic marketing textbook Marketing Management, Dr. Philip Kotler.

Dr. Kotler’s intense and enigmatic delivery on areas related to marketing brought about a wider perspective for the students of IIPM. Students gained insight on the application of sound economic and marketing science principles to increase competitiveness. Dr. Kotler emphasized on various intriguing topics like weaknesses of the old marketing systems, developing marketing accountability, creating customer centered organizations, tools for building brand equity, e-marketing etc.

Students had a chance to question the various concepts of marketing to gain a more insightful meaning into the subject and understand marketing as the only tool for business dominance.

The programme created a platform which gave the students a chance to leverage from the marketing guru himself.