RAVI DHAR Delivering a Value Proposition Through Branding: Defining, Managing and Building Brands
Branding Strategies: Launching Brand Extensions
Reviving Brand Value
Armani Exchange (Case)
Brand Management Positioning Exercises
Yale School of Management
Topic: Managing Brands
Ravi Dhar is Professor of Marketing and Co-director of The Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as Professor of Psychology in the Department of Psychology, Yale University. His research awards include the William F. O’Dell Award and the AMA Doctoral Dissertation Award (Honorable mention). His research papers have also been a Finalist for the Paul Green Award, and Finalist for the O’Dell award.
He is an expert in consumer behavior and branding, marketing management and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer preference formation and choice strategies.
His work has been mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today and other popular media. He has been a visiting professor at the HEC Graduate School of Management in Paris, at Erasmus University in the Netherlands, and at the Graduate School of Business, Stanford University.
He has written more than 25 articles in the leading marketing journals and serves on the editorial boards of leading marketing journals, such as the Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. He has led marketing seminars for senior executives in Asia, Europe, North and South America.