Semester

Duration (weeks)

Course List (with credits)

Total Credits

I

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Introduction to Quantitative Methods (3)

Fundamentals of Economics (3)

Fundamentals of Marketing (2)

Fundamentals of Human Resource Systems (2)

Introduction of Business Organisation & Management (2)

Introduction to Financial Accounting (2)

Introduction to IT Systems (2)

Executive Communication – I (2)

French Language – I (2)

20

End Term Break – 1 week

II

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Introduction to National Economic Planning & World Economic Systems (2)

Introduction to Organisation Behaviour (2)

Research Methods for Business (2)

Introduction to Corporate Accounts (2)

Web Designing and Web-based Marketing (2)

International Business & Management (2)

Introduction to Mass Communication (2)

Case Study Methods (2)

Executive Communication - II (2)

French Language – II (2)

20

End Term Break – 2 weeks

III

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Quantitative Methods for Business Decisions (3)

Statistical Methods for Business (4)

Marketing Management (3)

Managerial Accounting in Decision Making (4)       4

Executive Communication (2)

Micro Economics (2)

Human Resource Systems-I (2)

20

End Term Break – 1 week

IV

20 weeks (classes) + 1 week prep leave + 3 weeks exams

OB & HRD (2)

Financial Management (2)

Macro Economics (2)

Advertising Management (2)

Sales Management (2)       2

Product & Brand Management (2)

Executive Communication (2)

HRS-II (1)

Industrial Law (1)

National Economic Planning (2)

Global Economics & International Planning (2)

20

Industry Internship

12 weeks

25

V

15 weeks (classes) + 1 week prep leave + 3 weeks exams

GENERAL MANAGEMENT COURSES

Entrepreneurship & Small Business Management (4)

Executive Communication (2)

Business Policy & Comp Strategy (2)

MARKETING MANAGEMENT ELECTIVES

Services Marketing (2)

Marketing Strategy (2)

International Marketing (2)

International Marketing Research (1)

MARKETING COMMUNICATION ELECTIVES

Advertising Creatives (4)

Direct Marketing and Communication (3)

HR & PERSONNEL MANAGEMENT ELECTIVES

Training & Development (2)

HR Planning (3)

Compensation Management (2)

FINANCIAL MANAGEMENT ELECTIVES

Securities Analysis & Portfolio Management (3)

Corporate Tax Planning (2)

Management of Indian Financial Systems (2)

IT MANAGEMENT ELECTIVES

Business Intelligence Using Data Mining

(3)

Strategies for Managing Networked Businesses (2)

ERP and CRM  Consulting & Implementation (2)

15

End Term Break – 1 week

VI

15 weeks (classes) + 1 week prep leave + 3 weeks exams

GENERAL MANAGEMENT COURSES

Business Ethics (1)

TQM & Production (2)

MARKETING MANAGEMENT ELECTIVES:

Marketing Research: Theories & Practices (3)

Rural Marketing (2)

Social Marketing & CSR (2)

Retail Management (4)

India’s Foreign Trade (1)

MARKETING COMMUNICATIONS ELECTIVES:

Marketing & Advertising Research (4)

Art Direction and Production - Broadcast

(4)

Public Relations & Corporate Communication (4)

HR ELECTIVES:

Strategic HR (4)

Work Psychology (3)

Performance Management & Appraisal System (3)

International HRM (2)

FINANCIAL MANAGEMENT ELECTIVES

Strategic Corporate Finance and M&A(4)

Project Appraisal & Infrastructural Financing (4)

Insurance & Banking (2)

Micro Finance (2)

IT MANAGEMENT ELECTIVES

Ethical Practices in IT & ITeS Businesses

(4)

Outsourcing and IT based Businesses (4)

Technology & Strategic Consulting (4)

15

TOTAL

156 weeks

135

Semester

Duration (weeks)

Course List (with credits)

Total Credits

I

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Introduction to Quantitative Methods (3)

Fundamentals of Economics (3)

Computer Organisation and Architecture (4)

Introduction to IT Systems (2)

Fundamentals of Marketing (2)

Introduction of Business Organisation & Management (2)

Introduction to Financial Accounting (2)

Executive Communication – I (2)

20

End Term Break – 1 week

II

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Unix Operating System (3)

Structured System Analysis and Design (4)

Computer Concepts in C Programming (4)

Introduction to Statistical Methods (3)

Research Methods for Business (2)

Introduction to Organisation Behaviour (2)

Executive Communication - II (2)

20

End Term Break – 2 weeks

III

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Concepts of Operating System (3)

Fundamentals of Database Management (3)

Management Accounting (4)

Data Structure using C (3)

Visual Basic (3)

Basics of Networking (2)

Executive Communication (2)

20

End Term Break – 1 week

IV

20 weeks (classes) + 1 week prep leave + 3 weeks exams

Oracle / SAP (4)

Software Engineering (4)

Materials & Resource Management (2)

Sales Management (2)       2

Executive Communication (2)

OOPS C++ (4)

MIS and Knowledge Management (2)

20

Industry Internship

12 weeks

25

V

15 weeks (classes) + 1 week prep leave + 3 weeks exams

GENERAL MANAGEMENT COURSES

Entrepreneurship & Small Business Management (4)

Executive Communication (2)

Business Intelligence Using Data Mining

(3)

Web Designing & E-marketing (3)

Java Core (3)

15

End Term Break – 1 week

VI

15 weeks (classes) + 1 week prep leave + 3 weeks exams

GENERAL MANAGEMENT COURSES

Business Ethics (1)

TQM & Production (2)

Strategies for Managing Networked Businesses (2)

Advanced Java (4)

.Net Frameworks (2)

Technology & Strategic Consulting (4)

15

TOTAL