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IIPM Faculty Blogs

Prof. Arindam Chaudhuri
Honorary Director, IIPM Think Tank


Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist, Former Advisor to the consultative committee of Planning Commission of India in the areas of Education and Social Sector and three times National Award winning Film-Maker. With four million plus fans, he is the world's most followed management icon and economist on Facebook!

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Prasoon S Majumdar
Dean (All India), IIPM


Prof. Prasoon S Majumdar is currently the All India Dean at IIPM. He has been instrumental in the recent expansion process of IIPM across 18 centres in India and has ensured standardized quality management system through a team of 18 centre Deans. He has devised innovative quality control mechanisms at the various centres to ensure an uniformity in the academic delivery at IIPM. Prof Majumdar also spearheaded the process of starting various academic journals at IIPM, with the help of IIPM Think Tank, an India-centric research body that is committed to enhance public awareness of policy issues on economics and management and engineer solutions that will fulfill the 'Great India Dream'.

At IIPM he also operationalised the current global outreach programs, which has taken IIPM way above the contemporaries in making its programme more globalised (source: Zee Business-Synovate Ranking, 2008, 2009, 2011). Apart from academics, he manages to allocate his time and resources in teaching, consulting, training, research and editorial and communication activities.

He has often represented IIPM at various public forums, chat shows and televised shows to speak on current affairs, higher education and national economic policies. He has also been the lead trainer for UNDP ‘People Living with HIV/AIDS: Leadership for Results’ programme and co-trainer at various workshops, conducted under the aegis of ‘Planman-IIPM Chief Executive Forum’. He has also authored a book – “EASY: Economic Analysis Simplified for You.”

Prof Majumdar’s blogs (http://prasoonsmajumdar.blogspot.com/) cover areas in economic and social issues concerning the common man in India, with a subtle element of humour, making it a treat for the reader.

Prof. Rajita Chaudhuri
Dean, Centre for Enterprise Management and Centre for Action Oriented Social Development


Prof. Rajita Chaudhuri is the Dean, Centre for Enterprise Management at IIPM. She additionally also chairs the Centre for Action Oriented Social Development at IIPM. Prof Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine.

Over the years, she has been involved with various training and development activities of the institute and has conducted workshops for big and well established industrial houses across India. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness and her workshops are commonly represented by senior executives from well known corporations. She also heads Planman Marcom – an integrated communications, advertising and promotions company. Prof Chaudhuri has authored two books – “Orangutan as your Brand Ambassador” and “Thorns to Competition” (along with Prof Arindam Chaudhuri).

She has also been closely involved in various social development projects at IIPM under the aegis of the Great Indian Dream Foundation. It is a social consulting initiative of the Planman Group, which envisages to empower the vulnerable sections of the society by building their capacities through education, health and skill–based development. GIDF has dedicated itself for the cause of human development focusing on the less privileged sections of the society in the rural & urban areas of the country.

Prof Chaudhuri’s blogs (http://rajitachaudhuri.blogspot.com/) cover areas in advertising, branding and everything related to marketing communications and strategies. Her blog posts are full of contemporary examples from the world over, making them a very interesting read.

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A Sandeep
Group Editor, Planman Media Publications


Prof. A. Sandeep is Group Editor of Planman Media Publications. He additionally holds the post of the Executive President at Planman Consulting, the multi interest consulting conglomerate founded by Prof Arindam Chaudhuri in 1996. Prof Sandeep is considered as one of South Asia’s distinguished exponents in Business Policy and Competitive Strategies and has spent a considerable amount of time in the consulting domain.

After earning his PGDPM from IIPM, Prof Sandeep went on to complete his PGDM from IIM Calcutta. He joined back IIPM to spear head the research wing of the institute and soon lead from the front to launch two business magazines under the aegis of IIPM Think Tank-Planman Media – Business & Economy and 4Ps Business and Marketing. He soon groomed a team of young IIPM graduates to take up the editorial responsibilities of these magazines, while he kept on anchoring the magazines as the captain of a ship. Prof A Sandeep has also represented IIPM on the World Bank Institute Steering Committee for the National Conference on CSR initiatives. He has also been on the selection panel of the Indian Institute of Management (IIM) at Kolkata.

Prof. Sandeep has conducted workshops alongside eminent professors from world class universities such as Wharton, Yale, Kellogg, Stanford, IMD, INSEAD, European School of Management and many others. Currently, he delivers lectures on Business Policy and Mergers & Acquisitions to the students of the management programmes at IIPM campuses across Asia, apart from leading a team of senior research associates in various academic researches.

Prof Sandeep’s blogs (http://a--sandeep.blogspot.com/) cover areas in global business and competitive strategies. His articles are highly research driven covering the latest business findings by the top most research firms from across the world.


Prashanto Banerji
Dean, Centre for Undergraduate Studies, Delhi (Features Editor, Planman Media Publications)


Prof Prashanto Banerji is the Dean of Undergraduate Programme in Delhi and the Feature-cum-Lifestyle Editor for the IIPM-Think Tank - Planman Media magazines. Considered among one of the favorite teachers on campus, Prof Banerji takes lectures, workshops and corporate sessions in Executive Communication, Motivation, Creative Thinking and Mental-Spiritual developments. Students have always looked up to him as a mentor, a guide and a philosopher, who is readily available to help anyone at anytime. As an Ex Com faculty he has always ensured, with utmost responsibility, that each of his students are capable to communicating their thoughts in the most appropriate manner. His assistance and teachings are what students treasure and put to use all throughout.

Prof Prashanto Banerji’s blogs (http://prashantobanerji.blogspot.com/) cover diverse areas from wild-life to super-natural elements, from travelogues to works of fiction. His blogs also reflect a lot of his interests in spiritualism, afterlife, martial arts and alternative healing techniques.

Sutanu Guru
Managing Editor, Planman Media Publications


Sutanu Guru is the Managing Editor of Planman Media. Sutanu has more than 26 years of experience in research and journalism and has worked with some of the top media brands like The Economic Times, Business World, Business India, Times of India, Plus Channel and CNBC. Prior to joining Planman Media in 2004, he was also involved in full time teaching and research. Sutanu has the unique ability to analyse and interpret both political and economic developments that impact India and the World. Currently, he is devoting attention to increase the online footprint of Planman Media, particularly the 14 language editions of the news magazine The Sunday Indian.

Sutanu Guru’s blogs (http://sutanu-guru.blogspot.com/) are straight from the gut and on-the face, covering a critical take on the Indian political systems, socio-economic policies of the state and central governments. He uses a lot of powerful words and well-researched evidence, making the posts an enjoyable read and highly informative.

K K Srivastava
Executive Editor, Theory I Management


K K Srivastava is an academic, corporate speaker and a consultant. He has consulted with many Fortune 500 companies and conducted many training workshops for top notch Indian and global companies. Currently he edits Theory I Management – a quarterly case-study magazine published by IIPM Think Tank and regularly contributes articles in The Great Indian Dream and 4Ps Business and Marketing (both are IIPM Think Tank publications). He has written more than 70 articles and research papers and has also authored a book on Consumer Behaviour.

Prof K K Srivastav’s blogs (http://www.kk-srivastava.blogspot.com/) cover different areas in marketing, advertising and consumer insight. He enjoys taking a critical stand-point to the various marketing strategies opted by different Indian and global businesses and weaves in elements of humour to make it comprehendible to every reader.

Monojit Lahiri
Consulting Editor, 4Ps Business and Marketing


Manojit Lahiri’s blogs (http://www.monojitlahiri.blogspot.com/) take a look into the world of advertisement, films and celluloid, from an insider’s point of view, unearthing interesting and untold facts. He also extensively writes on consumer behaviour, branding and advertising.

Shubhoshekhar Bhattacharjee
Editor, Dare To Think Beyond

Blog: Dare To Think Beyond

Shubho Shekhar Bhattacharjee did his schooling from Ramakrishna Mission Vidyapith, Deoghar, founded by Swami Vivekananda, which is known for its unique curriculum that seamlessly blends the Western scientific thought with Indian spiritualism and philosophy. His early engagement with spiritualism and The Gita started in the school. After passing out with distinction as one of the toppers from the school, he decided to study Science at G.C. College, Silchar, where he secured the 8th rank in the 12th boards in the state.

He did his Physics Honours from the Guwahati University and soon emerged as one of the prominent debaters of the region and won several big competitions. He went on to secure the first position in the university in Physics.

He was rather indecisive about his next career move, considering between the Civil Services and Masters in Physics, when one day his mother read about IIPM’s philosophy and persuaded him to try Management instead. Within a few weeks, Shubho was at IIPM, New Delhi, getting awed by the brilliance of IIPM professors and absorbing management ideas. He was almost sure of getting into advertising as his career and was offered positions at three of the top advertising agencies in India. However, a rather mafiotic offer from Prof. Arindam Chaudhuri lured him to join Planman Consulting. There he got involved into Marketing and HR Consulting with various blue-chip MNCs and PSUs. Shubho also took up one of his passions at IIPM and started teaching Behavioural Science. His lectures soon gained prominence at IIPM and he started getting into several synergistic areas of Management .

After five years of Consulting and teaching, Shubho plunged into film-making, a career that he had always dreamt of getting into. He started Planman Motion Pictures and got engaged into making feature films. Under his leadership Planman Motion Pictures has won 3 National Awards, for the films The Last Lear , Do Dooni Chaar and Faltu. His team has also produced Saanjhbathir Roopkathara that was the first ever regional film acquisition of a Hollywood major. They also produced the much acclaimed Dosar, and Mithya, .However much engaging and distracting film making could be, Shubho is in no mood to give up his lectures at IIPM. He still enjoys his interaction with his students and he believes that the interactions and sessions with young minds keep him energetic, hungry and on his toes too.

Indranil Das
Editor, The Human Factor

Blog: The Human Factor

Indranil has an MBA from the National University of Singapore and a bachelor’s degree in Mechanical Engineering from Indore University (Devi Ahilya Viswavidyalaya). Presently he is the Executive Editor of The Human Factor, one of India’s most reputed human resource and leadership focussed monthly magazine. He is also the Dean of International Alliances at IIPM, and is responsible for developing alliances with reputed international universities and institutions in the areas of curriculum development, accreditation, research, student exchange and faculty development. Prior to his present assignment Indranil worked with the National University of Singapore and was instrumental in expanding NUS’s Executive Education portfolio and geographical footprint beyond Singapore, in the process setting up alliances in China, Malaysia, South Korea, Sri Lanka and Japan. He has significant experience in curriculum development at the executive level, and has worked with senior academicians across the globe in developing corporate and institutional programs. At NUS he was also responsible for developing alliances with other globally reputed universities to design and deliver joint programs and projects in management education.

Ranjit Bhushan
Executive Editor, Governance Watch

Blog: Governance Watch

Ranjit Bhushan is Executive Editor, The Sunday Indian. He had worked earlier with Outlook, The Indian Express, PTI, AP, The Times of India and Financial Chronicle. During a 28-year-old career, Ranjit Bhushan has covered the rise of Backward caste politics in the Hindi belt, communal riots in Bhagalpur and Gujarat and separatism in the Kashmir valley. He has reported extensively on economic policy issues. Since 1984, he has covered seven General Elections and reports regularly on Defence and Strategic Affairs for Planman Media.

Drawing upon his expertise as a reporter who has covered India and the globe, Ranjit Bhushan brings in freshness of perspective and a direct way of communicating with the reader. He has reported from Washington, New York, London, Cape Town, European Union and the Far East.

Seema Mustafa
Consulting Editor, Media Watch

Blog: Media Watch

Seema Mustafa is Consulting Editor with Sunday Indian. She has over 30 years experience in journalism having started the profession as a reporter with The Patriot, Delhi and going on to work with The Indian Express, The Telegraph, India Today, Economic Times, The Asian Age and Sunday Guardian. She also had a short stint in television doing a regular interview show Straight Talk for News X that she later joined as the National Affairs Editor a little over a year. Seema is now a columnist for several newspapers across India, both English and vernacular. She is the only Indian journalist to have covered the Beirut War in 1982 at a time when India did not have diplomatic relations with Israel. She has covered conflict and war in the Middle East, and across India where she has covered and written extensively on the violence in Assam, Kashmir, and Punjab as well as the communal carnage in states like Uttar Pradesh and Maharashtra.

Sudhir Gupta
Consulting Editor, BFM (Business Finance Markets)

Blog: BFM (Business Finance Markets)

Wide exposure and experience of over 25 YEARs IN MERCHANT BANKING AND CORPOTRATE FINANCE. Has worked with Dalmia Group for a long time and contributed significantly in the group's growth for close to two decades. In his career he has worked at senior positions in Hindustan Financial Management, Orissa Cement and has successfully headed the merchant banking division of First Capital for a longer duration.

Shikha Ghosh
Consulting Editor, Power Women

Blog: Power Women

After completing her masters in business administration from IIPM, Shikha Ghosh started her career in the area of public relations in the year 98, and went on to become the President of ICPAR, the PR wing of Planman Consulting. She is the winner of the prestigious 4th Indy's Super Achiever Award held in 2010, for outstanding contribution to the field of Marketing and Branding.

Her hard work on her first assignment at ICPAR - the launch campaign of the lubricant brand Valvoline Cummins, a 50-50 joint venture between Valvoline Inc. of USA and Cummins India Ltd led her to a success ladder which saw her climbing up from team leadership to strategic leadership positions and by around 2005, she had already worked on some of the biggest corporate entities in India - Mahindra & Mahindra, Maruti Suzuki, Maya Entertainment, the Oswal owned Monte Carlo, Hero Honda, Jindals, the JK Group, to name a few. She has also specialized in fashion and lifestyle brands and had developed winning communication strategies for Nike, Victorinox, Sprandi, Planet Sports, Wilson, a host of fashion designers and design boutiques amongst others.

Besides her contributions to ICPAR she is also an active member of various marketing and branding forums at her alma mater and a well known mentor for students regarding career opportunities in the communication industry.

With over a decade long experience in media relations, corporate and personality image management and brand consultation, she has advised numerous national and international corporate entities and public sector firms on reputation management, media and communication issues.

In 2009 she shifted to a consulting role with ICPAR and took up the challenging role of Chief All India Admissions advisor at IIPM which she continues till date. She is also the editor of the quarterly publication 'Power Women', which comes out with 4p's Business and Marketing.

Namita Chetri
Executive Editor, CYCBTH


Namita is a connoisseur in Marketing Management and Research with a sound base of theoretical knowledge and practical experience which strengthens her to provide successful solutions to marketing related industry problems. Namita is one of the first members of ICMR. She has been instrumental in directing, guiding and conducting long term researches. Her understanding of the economic and marketing indicators is immaculate and therefore pivotal in designing appropriate strategies for various corporates.

A multi talented consultant, she has been critically contributing not just to the knowledge base of the corporate world but also has been providing consulting in the area of Marketing Management, Research and consulting. Her creative bent and experience in the field of Qualitative and Quantitative Market Research is impeccable. Apart from her consulting involvements which also includes key account management Namita is an integral part of a core team at Planman. She has been associated with ICMR for the last eight years.

During her stint, she has been instrumental in developing and servicing clients like NCAER, Jagson airlines, Godfrey Phillips, Akai, The Chadha group, Sony, Purolitor, Fuji and many more…

Steven Philip Warner
Editor, Discover the Diamond in You

Blog: Discover the Diamond in You

Steven Philip Warner is the Editor of Business & Economy (B&E) and Discover The Diamond In You (DTDIY). He is also associated with other titles – including 4Ps Business & Marketing, The Sunday Indian and Strategic Innovators – under the Planman Media banner. For the past six years, he has been teaching Managerial Economics at the post-graduate level and Mass Communication at the undergraduate level at IIPM. After graduating with an honours degree in Physics from Calcutta University, he completed his MBA from IIPM, where he was awarded the Director’s Silver Medal for his outstanding academic performance.

With a strong bend towards research and data analytics, especially in the field of business strategy, he devotes much time to discover patterns in data, a fact which is visible from the 200-plus editorial pieces that he has written in magazines under the Planman Media banner. During his lectures on topics related to Managerial Economics and corporate strategy at IIPM, his many interactions with CEOs, CMOs and other heads of corporations of India Inc. help provide rich and live insights to students on the many contemporary developments across industries.

His blogs (http://www.thesundayindian.com/en/blog/54/) titled, ‘Musings on Strategy’, give the readers a comprehensive understanding of strategic masterstrokes and mistakes committed by companies across the world. His analyses are data-driven, critical, straight-forward and bear an overwhelming tone of strict no-nonsense.

Manish Pandey
Executive Editor, Thorns To Competition

Blog: Thorns To Competition

Manish K. Pandey is the Executive Editor of 4Ps Business & Marketing and Thorns to Competition. Having nose for news, he has written several articles for both the publications on branding and advertising. He is also actively involved with other titles – including Business & Economy, BFM and Strategic Innovators – under the Planman Media banner and extensively writes on business, finance and market.

In addition to researching and writing, Manish is well networked with the marketing and advertising community - brand managers, digital agencies, creative directors, media planner, et al. For the past few years, he has also been teaching Financial Management at the post-graduate level at IIPM.