Thorns to Competition| Thorns to Competition

An IIPM Think Tank and Planman Consulting journal of new age marketing. A 4P\'s B&M Quarterly Supplement.

After the grand success of the book THORNS TO COMPETITION, co-authored by Management Guru Arindam Chaudhuri and Rajita Chaudhuri, 4Ps B&M brings its quarterly journal on Advertising and Marketing with the same name. The journal helps readers in mastering the power of marketing and help them succeed in selling a product. This journal is a salutation to all the companies that have got their marketing campaigns right. Brands that have carved a niche for themselves riding on the success of the advertising.

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DAILY INDIAN MEDIA - An Arindam Chaudhuri Initiative