Brand Research | Brand Research
Brand Research
btl consulting

 

   Client Name

 

   Details

   

ADD GEL

SELECTED AS POWER BRAND FOR THE YEAR 2010

An inscriber that promises excellent result, ADD Gel has constantly progressed with innovation. Planman’s brand analysis took a stock of Add Gel’s transition from an also ran pen maker to a market leader through product and communication initiatives. It also produced a print add innovation. The result – a sliding innovative creative depicting a boy etching a straight line provided a playful connotation to the coverage. It instantly draws attention to the innovative capability of the brand and spread the right message in the shortest possible span.

   

AIRCEL

SELECTED AS POWER BRAND FOR THE YEAR 2010

In the ever so volatile & over crowded telecom market, Aircel couldn’t have made a mark without emphasizing on the VAS offerings, as ideated with Aircel’s brands team, Planman Marcom branding experts suggested them not only to highlight the RBT (Ring Back Tone) but also create resonance about the sundry VAS offerings- which are close to a common man’s daily rigmarole. This thought has been quite influential in harnessing good market share and also helped create a resounding perception within the Corporate Users as a complete service operator- across mobility and data.

   

BIG 92.7 FM

SELECTED AS POWER BRAND FOR THE YEAR 2012

Its a brand that touches hearts of millions through its theme of theme “Suno Sunao Life Banao”. Our brand advisory team caught on with the name of the brand and wanted to position the brand with the ‘BIG’ factor. This factor was highlighted in the creative and helped create a BIG perception about the brand.

   

BIRLA WHITE

SELECTED AS INDIAN POWER BRAND FOR THE YEAR 2011

Propelled by the desire for innovation and never quenching thirst for excellence, Birla White has assumed the role of the leading innovator in white cement. After in-depth research and perception analysis, our brand experts analysed the demand for white cement and changing perceptions, the Planman Marcom team brought forth the brand to adaption to new customers need, and repositioning of the same as a décor product.

   

CAMLIN

SELECTED AS POWER BRAND FOR THE YEAR 2010

Camlin is a heritage brand and a market leader in stationery products. Powerbrands researched its product line extensions, market segmentations and brand philosophy. It uniquely mapped its journey since inception and the analyzed the brands adaptability in a constantly changing market environment. A powerful creative depicting Camlin being synonymous with color was delivered by Powerbrands.

   

CANON

SELECTED AS POWER BRAND FOR THE YEAR 2010 & 2012

Canon wanted the consumers not just to perceive Canon as a camera brand but as a “Click & Print” brand. tag lines around the entire work – highlighted the product for its sheer excellent quality, user friendliness and convenience Keeping this idea in mind our team of brand experts came up with a splendid creative that showed a camera clicking the photo and printing it simultaneously and the communication,. These products did extremely well in the market. With canon entering new segments with each passing day, the latest challenge was to showcase their new range of point and shoot cameras. Our research suggested that this product was extremely youth centric, thus supporting Canon’s idea of taking Anushka Sharma as the brand ambassador, Planman Marcom came up with a creative which demonstrated the new positioning of Canon’s new product range amongst the youth.

   

CARLSBERG

SELECTED AS POWER BRAND FOR THE YEAR 2012

A beer brand that is strongly becoming everyone’s favorite. Our reports suggested that Carlsberg based on their legacy should start making the consumer a part of its journey which would help the brand connect with the audiences much on the emotional front.

   

CERA SANITARYWARE

SELECTED AS POWER BRAND FOR THE YEAR 2012

A brand that boasts of huge volume sales and at the same time provides premium quality products at affordable cost. A lethal combination of the product needed to be highlighted two aspects of the brand. Our brand advisory team used these USP’s to create a creative that would present the immense brand recall for the brand.

   

CINEMAX

SELECTED AS POWER BRAND FOR THE YEAR 2010

There was a time when watching a movie and eating popcorn centered on just getting to the nearest cinema hall showing the film. Our brand advisory team suggested that Cinemax needs to be positioned in the minds of its target audience as a brand that has taken the movie watching experience to a different level altogether. The creative chalked out by our experts communicated the same idea and achieved phenomenal results. Today the brand is not just considered as a regional player but one that has revolutionized the experience of viewers all across the country.

   

CITI BANK

SELECTED AS POWER BRAND FOR THE YEAR 2012

Citibank being one of the most successful banks globally was doing well in India. Our research result suggested that we should create a creative that showcases the legacy behind the brand. This would help Citibank’s positioning in the market as a veteran in the industry.

   

CALVIN KLEIN

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2010-11

There is something elegant about the brand CK, which was precisely what the brand was trying to instill into customers' minds. Our brand expertise assisted them with fine tuning the creative through a meticulous customer mind mapping & suggested the appropriate changes in CK’s branding. This made the brand presentation a perfect story of Calvin Klein before the people.

   

DIGENE

SELECTED AS POWER BRAND FOR THE YEAR 2010

The brand Digene is an extremely successful brand and enjoys the patronage of the Indian Medical Association. Our research suggested analyses the brand and factors which transformed this Brand into a product that really became a synonym to the category.

   

DUREX

SELECTED AS POWER BRAND FOR THE YEAR 2010

Boldness being the hypothesis to which Durex wanted to have utmost traction; on which Planman Marcom research and brand consulting team executed an in-depth brand and perception analysis backed up with astute focus on tertiary business; Planman Marcom churned out a creative, which was in line with the market expectation yielding in better shelf life of the product through the distribution channels.

   

EVEREADY

SELECTED AS POWER BRAND FOR THE YEAR 2010

It has been one of the most iconic brands manufacturing alkaline batteries. It wanted to re-enforce its long lasting brand image with an innovative input. Eveready has been featured sporting its hallmark red and a hanging lantern which swings about its axis.

   

HDFC

SELECTED AS POWER BRAND FOR THE YEAR 2010

The popular bank wished to be projected as an innovative banking expert. Planman Marcom delved deep into the various facilities provided by the bank along with its latest offerings and highlighted its super accessibility in an eye-catching manner.

   

HERO MOTOCORP

SELECTED AS POWER BRAND FOR THE YEAR 2012

Since Hero created a unique identity for them-selves with the name ‘Hero Motocorp’, it was important to carry on with the thought that the brand was built on. Our brand advisory team researched that it was imperative for Hero to assure the consumers that despite the change in the brand image the brand still wants to delight its consumers. For this Hero’s Management team and our team decided to use the ‘Hum Mein Hai Hero’ creative which was loved by everyone in the consumer market. Hero is still the No. 1 player in the market despite all the changes in the positioning of the brand.

   

HITACHI

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2010-11

The major facet that has contributed to the success of brand Hitachi has been its commitment towards maintaining the high standard of quality & reliability. After client interactions, Planman Marcom’s advisory team of brand experts after realized the need to showcase the same with an aim to increase it business domain awareness. After in-depth analysis, the entire creative created brought to light on the principles it operates on in turn reiterating what it stands for which helped in creating immense trust amongst its target audience.

   

HONDA

SELECTED AS POWER BRAND FOR THE YEAR 2010

The power and enigma associated with the brand has been aptly depicted through a whole page product shot resting over a dark underneath. The research team suggested that this creative would really help elevate the current brand positioning of Honda in the market.

   

HSBC

SELECTED AS POWER BRAND FOR THE YEAR 2010

After in-depth study and consumer research the concept that our team developed for ‘The world’s local bank’ was a fascinating and striking one inspired by the brand’s hallmark cherry red color. This helped in developing a fresh and creative positioning for a great financial brand, enhancing the brand’s image in the minds of the readers.

   

HYUNDAI

SELECTED AS POWER BRAND FOR THE YEAR 2012

Hyundai has transformed into a brand that believes in “New Thinking, New Possibilities”. With one new product rolling out every year, this year they were really enthusiastic about their new Hyundai Sonata. Our research team suggested that we should create a creative that talks about the features that stand out in this particular product. The creative helped demonstrating the positioning of Sonata before it was even rolled out in the market.

   

INDUSIND BANK

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2010-11

The bank was rising steadily but people did not know much about it. Our Marcom advisory panel helped develop the creatives which communicates the leverage their unique offerings and innovation capabilities. The presentation highlights the distribution of their retail banking solutions to the doorstep of consumers, with unparalleled convenience, of choosing the denomination of choice.

   

KURL-ON

SELECTED AS POWER BRAND FOR THE YEAR 2010

Kurlon, a brand that enjoys a strong market presence, wanted to communicate that we spend nearly 30 per cent of our lives sleeping so quality does matter. Planman Marcom directed its creative highlighting the benefits of a good quality sleep.

   

Lloyd

The client contracted Planman Marcom to create Brand awareness amongst the Target audience through on-ground engagement solution. In the background of a continuing the world cup fever, the team conceptualized and designed a thematic display zone during the IPL Season. Props like cutouts of cricket ball , bat ,pitch & score board highlighting Lloyd 55 years not out gave the entire exercise the cricket ambience .The 6 EMI offer was announced as a sixer for the Purchasers. The host engaged with the audience playing cric & product games. Brand promoters educated the customers about the Product range & their features.

   

LAY’S

SELECTED AS POWER BRAND FOR THE YEAR 2010

The Snack bites has been an integral part of Indian eating habits, hence has been the most fertile market place for Lay’s and the collateral brands. Planman Marcom brand advisory suggested to enhance the effect of “No one can east just one” by positioning Lay’s as a tummy full eatery as an instant alternative, in line with the Indian tastes across the genre. The revised creative has been hugely popular that brings this tag line to life.

   

L’OREAL

SELECTED AS POWER BRAND FOR THE YEAR 2010

Being an exceptional lifestyle brand, L’oreal has been leveraging upon the Celebrity power in its endorsements. L’oreal has been exceptionally doing well in the marketplace but post conceptualizing the usability GAP analysis across demographics; Planman Marcom brand advisory suggested to incorporate the beauty quotient and skin care element in the respective L’oreal creative presentations and the same has not only been adorned in the creative but also depicted through their core advertising belief- the Celebrity endorsements.

   

MAHINDRA FINANCE

SELECTED AS INDIAN POWER BRAND FOR THE YEAR 2011

Through the campaign our research and editorial team has traced the brand's origin and charted its success story of becoming a beacon of hope for the rural India. While the creative team has done wonders with the layout showcasing the brand's grit and strong connect with the Indian soil that is projected in the background emulating an old soiled parchment.

   

MAX NEW YORK LIFE

SELECTED AS POWER BRAND FOR THE YEAR 2010

After in-depth brand and perception analysis, we suggested to the brand to project its child study plan which has become a benchmark in the industry. The brand’s essence was effectively captured in the amazing pop out which shows the limitless potential in every child. The theme focused upon the necessity to adopt an investment plan that could help in the child’s upbringing.

   

MERCEDES

SELECTED AS POWER BRAND FOR THE YEAR 2010

Mercedes logo is the biggest success factor behind the brands imagery. Our brand consulting team researched the various aspects and perceptions of its logo and its connect with the product perception, consumer aspirations and legacy. The presentation, insights, ideas and suggestions well received by the company and its management for India.

   

NUMERO UNO

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2010-11

One of the country’s most fashionable denim wear brands and a leader in its segment, Numero Uno was faced with the challenge to connect with the youth. Keeping this in mind, Planman Marcom’s team of experts highlighted the new identity of the brand and shift its focus on to showcasing itself as a vibrant and receptive brand keeping in mind the aspirations of today’s generation and the importance it gives to value for money.

   

OMEGA

SELECTED AS POWER BRAND FOR THE YEAR 2010

Our team at Planman Marcom, suggested to this iconic time wear brand to communicate its latest repositioning initiative. We covered the brand from its past to the present piecing together all the blocks to create a complete picture. An innovation carrying an additional article on butter paper narrating the brand’s re-designing; the coverage exudes power and elegance.

   

PARK AVENUE

SELECTED AS INDIAN POWER BRAND FOR THE YEAR 2011

Giving an iconic platform to the vibrant clothing range from Park Avenue, Planman Marcom designed an exclusive coverage for the brand sporting an exceedingly robust imagery comfortably infused with a starch white feel. Park Avenue was elegantly portrayed reaffirming its high end recall.

   

PEPSI

SELECTED AS POWER BRAND FOR THE YEAR 2010

Pepsi being the undisputable market leader in the soft drink market space, was seeking innovative brand solutions to address the ever increasing and by far the most dominating target segment- the Youth. Planman Marcom brand experts did a 360 degree diagnosis and formulated a grass root brand blitz creative wherein the Youth could feel the drink and associate with the brand belief- the “WOW” effect. The go to market marketing creative has been quite helpful in churning sizeable customers in Pepsi’s fold and the same look & feel has been incorporated in their brand creative presentation as well.

   

PHILIPS

SELECTED AS POWER BRAND FOR THE YEAR 2010

Complementing the brand’s ideological projection adhering to sense and simplicity, our research team suggested that the creative should depict very simple ideations. The whole brand imagery showcases the utility of Philips products In everyday life. The brand appreciated the idea since was in complete sync with their brand’s vision.

   

PVR CINEMAS

SELECTED AS POWER BRAND FOR THE YEAR 2010

PVR was in a transition phase where 3D movies were really catching up. The print innovation that Planman created for this client – went on to become an achievement for the entire printing industry and it has become a pioneer idea followed by many today.

   

RADIO CITY

SELECTED AS INDIAN POWER BRAND FOR THE YEAR 2011

The brand that was launched at the dawn of the 21st century, when the GOI allowed the entry of private players into the industry, climbed the success ladder in a short span. The experts of Planman advisory analyzed and represented the campaign to reposition them as market leaders, sustaining them at a spot highly desirable by others in the space.

   

RAYBAN

SELECTED AS POWER BRAND FOR THE YEAR 2012

A brand that has touched a million lives, yet aspires to reach out to another million. PowerBrands gave RayBan a crisp creative that positioned them as a style guru.

   

ROYAL STAG

SELECTED AS POWER BRAND FOR THE YEAR 2010

Royal Stag is like the “Definitely Male” brand of India. It is the most well marketed brand in the country and needed to have something really eye catchy. Our creative team worked out a special creative that showed the bottle falling in water creating splashes. The exuberance of the brand was communicated through the special creative and creative work.

   

SATYA PAUL

SELECTED AS POWER BRAND FOR THE YEAR 2010

After thorough research for this internationally acclaimed iconic designer brand that embodies the spirit of life in all its forms through a vivid color palette, signature prints and ingenious designs, we decided to create a larger than life design with a strong interplay of patterns and colors. The colorful collection from Satya Paul needed an exuberant outlet which was provided by us.

   

STATE BANK OF INDIA

SELECTED AS POWER BRAND FOR THE YEAR 2010

Our research suggested that SBI has been perceived as one bank which has always been ahead of the rest when it comes to its reach and catering to the needs of the masses. Our brand advisory team decided to feature the bank’s iconic presence which was an ode to the bank’s agility in catering to a wide range of customers. This greatly helped in enhancing the brand’s visibility.
SBI wanted to reinforce its iconic brand presence amongst the Indian consumers. Planman Marcom conceptualized a creative asset which was concise and to the point. The bank's widely recognized symbol, the blue circular diskette with a key hole running down from the middle, was effectively used in the creative in which it hold the center space subtly placed beneath the article. The giant hallmark in the center symbolizes the unparalleled brand presence in the Indian Banking Sector.

   

SIYARAM’S CASUALS

SELECTED AS POWER BRAND FOR THE YEAR 2012

It is a brand that had a huge legacy in the market, but needed that stamp of being the best. Our Research results suggested that Siyaram’s indeed is a successful brand, but still needed a better positioning in the market. Our creative helped Siyaram’s elevate it perception in the industry ensuring a continued brand recall.

   

SONY ENTERTAINMENT TELEVISION

SELECTED AS POWER BRAND FOR THE YEAR 2010

Being one of the most popular entertainment channels in the sub-continent, Sony Television wanted to communicate about the legacy it has created in the Indian Entertainment industry. Sony’s unmatchable brand image has been concisely assimilated in the one page presentation that showcases the brand’s logo nestled snuggly amidst some of the most unforgettable shows telecasted on the channel.

   

SOTC

SELECTED AS POWER BRAND FOR THE YEAR 2010

Being a world leader does not always mean reluctance to strive for more. SOTC required an invigoration of its brand image to retain the position, and highlighted the superior value to be expected by a customer. Power brand analyzed and presented the nuances of this well thought-out and vibrant creative that enhanced the visibility of the brand’s logo and icons.

   

TAG HEUER

SELECTED AS POWER BRAND FOR THE YEAR 2012

A brand has been associating itself with sporting events across the globe and is extremely stylish. Tag Heuer needed to communicate that they have the capability to adapt to any market and that they have successfully done the same in India. The creative for Tag Heuer did just that. The aspirational value for a TAG was maintained throughout the report and creative presentation.

   

TATA HOUSING

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2010-11

Tata Housing carved a niche for itself in the public consciousness by clearly distinguishing itself, bringing the Tata values of trust and integrity in the Real Estate sector. Planman Marcom’s advisory team researched the Brand’s focus on creating a home or an office based on an understanding of the stated and unstated consumer needs and preferences. The creative prepared for the brand brought to light, how every property is developed only after a concentrated and focused market research to determine the consumer needs and accordingly the project is designed and implemented on the basis of the same.

   

TITAN INDUSTRIES

SELECTED AS POWER BRAND FOR THE YEAR 2010

In order to create refreshed positioning of the Titan brand in the market place, Planman Marcom created a breathtaking creative for Titan, which brought into limelight the a new dimension of ideologies that the brand believed in. This creative was well accepted at the marketplace & helped Titan’s brand team do wonders with the creative. Planman Marcom brand experts were duly supported with valuable inputs from Mr. BhaskarBhat, MD, Titan Industries.

   

TUPPERWARE

SELECTED AS POWER BRAND FOR THE YEAR 2012

They had recently tied up with Master Chef India. A brand that believes in reaching out to every household, they wanted to show the sturdy nature and quality of the product. Our research results suggested that these recent achievements need to be highlighted. We came up with a creative which did justice to the positioning.

   

USHA

SELECTED AS POWER BRAND FOR THE YEAR 2010

Amongst the oldest brands in India, USHA needed a brand re-launch. The brand’s revamped product portfolio, comprising state-of-the-art kitchen appliances along with its traditional repertoire of fans and sewing machines, was projected by Planman's brand advisory in such a way that it re-launched as a contemporary brand. It infused fresh blood into a preferred brand cutting across age groups.

   

VIDEOCON

SELECTED AS POWER BRAND FOR THE YEAR 2010

Powerbrands has set benchmarks when it comes to discover and depicting transparently the connect of the brand with its consumer and the target audience. A great research highlighted the core factors behind the brands progress i.e years of experience, knowledge of competition, understanding of the consumer segments and a wide rage of products with USPs. It showcased the brands new logo, with innovation and creativity to highlight its emotional connects with its customers, innovation and change.

   

YES BANK

SELECTED AS POWER BRAND FOR THE YEAR 2010-11

The bank wanted a unique positioning that could differentiate the brand from the rest. With an in-depth understanding of the driving factors Planman Marcom came up with an innovative creative that not only complimented the brand’s colour theme but also communicated the core values of the brand.

   

ZEE TV

SELECTED AS POWER BRAND FOR THE YEAR 2010

The television channel’s tenet of creating an irrevocable emotional bonding with its viewers has been elegantly highlighted with an innovative slide out technique. The channel’s logo is separated using a slider which reveals the brand’s message to its viewers.

   

ZUARI CEMENT

SELECTED AS STAR BRAND INDIA FOR THE YEAR 2012

Zuari Cement is a brand that had huge promise but needed an authority on brands to recognize its potential and communicate what it stood for. At PowerBrands our brand advisory team offered Zuari Cement that opportunity to position itself as one of the strongest cement companies in the indian market space. The creative has a sense of humour attached to it that is proving to be a game changer for the brand.