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4Ps (The Marketing Club)

The 4Ps Club believes in serious academic pursuits in the areas of marketing. It primarily exists to enrich and complement the class room educational experiences, wherein the overarching objective is enhancement and upgradation of marketing fundamentals. The various initiatives taken under the club helps students to understand the topics and issues relevant to the marketing field. The new mantra of 4Ps Club's is Power, Passion, Perspective and Persuasion.

IIPM Indore conducts an event AD-MAD WEEK

They say “the deepest learning occurs with application of the knowledge gained”. Ad-Mad happen to be one such event, which, not only helps apply what is being learnt in the marketing classes, but also encourages healthy competition between participants. An initiative of the in-house 4P’s Club, IIPM Indore hosted this event at the city campus from the 16th to 20th of January, 2012 as a part of the AD-MAD Week. In the week long advertising campaigning at the Indore campus, everything from posters to banners, contests to social networking, in fact every possible medium of advertising was used. All in all, it was memorable learning experience for everyone involved.

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